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Product development
Two new products have been developed and taken to market during 2006/07. The products meet emerging market needs in water management.
Ajenti is an integrated water data management system. The product has been in development for the last three years and was officially launched in May 2007. A product team has been established to ensure its ongoing development is managed to achieve the best commercial outcomes for the new product.Water Resource Management is a bundled product, consisting of a range of individual environment and catchment management services that can be adjusted for specific water catchment needs.

Marketing
This year, greater emphasis was placed on understanding our markets and the products we offer from Hydro Tasmania Consulting. Teams have participated in forums to review current products and identify new opportunities.

A central marketing team, managed by a Certified Practising Marketer, ensures the Hydro Tasmania Consulting brand is managed, undertaking all marketing communication activities and producing all marketing material according to the brand style guide.
A framework of metrics was developed to measure and report marketing and sales effectiveness during the 2006/07 period and will be introduced in the next financial year.

Table 7 Research Projects
Table 7 Research Projects
Client feedback
A client satisfaction survey, undertaken to better understand our performance across key service areas, established a baseline score for future biennial surveys. It showed that our services are well received by clients and highlighted areas to increase our focus. Clients provided useful feedback on strengths and weaknesses. Data is being evaluated and key recommendations from the research will be prioritised and implemented over the next two years to improve the service Hydro Tasmania Consulting offers its clients.

Innovation and Research

Hydro Tasmania believes that investing in research and development provides the potential for an early adopter competitive advantage. We seek to leverage from our relatively limited investment capacity through partnerships. Our research program is aimed at reducing negative environmental impacts on the energy supply system, improving operational efficiency and encouraging renewable energy technologies.

A new three-year agreement is being developed with the priority to realise the commercial potential of current research outcomes of hydrogen technology.

Our approach to ensure successful research, credibility of outcomes and to leverage funding, is to establish formal partnerships by various methods such as joint ventures, agreements, contracts and in-kind support.

An example is the approach being taken for installing a carbon block energy storage device on King Island which will reduce the use of diesel fuel by optimising the efficiency and use of renewable energy generation.
The technology is in its infancy and is not currently available commercially. A 50/50 joint venture company has been established with the technology licence holder, CBD Energy, which will capture intellectual property (IP) from the integration and optimisation of the project.
This IP may lead to further developments using the innovative technology.

The primary focus for research in the 2006/07 period was on the environmental impacts of drought and water quality.

Ajay Sharma, left, with Regional Manager India, Larry Polglase, in New Delhi
Ajay Sharma, left, with Regional Manager India, Larry Polglase, in New Delhi

Sustainability Self Assessment  and Commitments

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Business Performance